Be Classy

Be Classy was using a simple wordmark — suitable for its early stage but not flexible enough as the brand expanded into leather goods. They needed an icon logo that could be applied directly on shoes, socks, belts, and wallets at any size, on any material while staying true to the brand personality: elegant, refined, and classic.

The real challenge was not just to design a beautiful logo — but to find a symbol that could carry the entire brand story in a single form.